Our planet is in crisis. There is no time for business as usual.
Quite simply put: we care about people and the planet!
Did you know?
The fashion industry is responsible for 10% of humanity’s carbon emissions. That’s more emissions than all international flights and maritime shipping combined.
While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long.
In total, up to 85% of textiles go into landfills each year. That’s enough to fill the Sydney harbor annually.
All in all, the fashion industry is responsible for 20% of all industrial water pollution worldwide.
The fashion industry is the second-largest polluter in the world, after the oil industry.
Yeah, we know. Crazy stuff. That's why all of our clothes are not only made from 100% recycled materials but the people who make them are also working in safe conditions and paid a living wage! Woo!
“How could I look my grandchildren in the eye and say I knew what was happening to the world and did nothing?”
- Sir David Attenborough
Sustainable fashion? There is no such thing...
We believe in telling as much of the truth as possible. That’s why we don’t want to call our fashion “sustainable” in the broad sense.
All of our “new garments” are made from 60% recycled left-over cotton scraps from textile factories and 40% recycled rPET bottles collected from nature.
That’s 100% recycled material that didn’t end up in landfills! Yay!
Learn more about the details from our brilliant manufacturers at Textile Pioneers.
So... from this...